Distribution & Monetization: 2 Areas Where HMTL5 May Overtake Native Apps

By Martin Schaeferle | February 07, 2013


Many technologists predict that HTML5 will be the future of the Web since it allows developers to create Web-based apps that can run on any type of device via a standard browser. And it's hard to argue with that kind of promise. But the IT world is littered with countless examples of technologies whose hype never matched reality. All of this is why a recent report from Business Intelligence is so important - it provides a compelling, fact-based case for a future where HTML5 dominates. Programmers and job-seekers owe it to themselves to give it a read (and then promptly sign up for an HTML5 tutorial.)

The reports cites four areas where the HTML5 vs. native-apps challenge is particularly acute. Today we'll like to address the first two. First, distribution. HTML5 is distributed through the open Web, not via controlled app stores (think the Apple Store or Google Play.) In a future that's increasingly open, that's a huge advantage. Secondly, the concept of monetization. Native apps have one-click buying options directly built into them. Technologists, however, envision that HTML5 apps will generate traditional revenue producing.

If not handled properly, this aspect may backfire with users who generally do not like intrusive online advertising. But there's more - in our next installment we'll look at two additional areas where HTML5 is poised to make further inroads in Web development.

Martin Schaeferle

Martin Schaeferle has taught IT professionals nationwide to develop applications using Visual Basic, Microsoft SQL Server, ASP, and XML. He has been a featured speaker at Microsoft Tech-Ed and the Microsoft NCD Channel Summit, and he specializes in developing Visual Basic database applications, COM-based components, and ASP-based Web sites. In addition to writing and presenting technical training content, Martin is also LearnNowOnline's vice president of technology.

This blog entry was originally posted February 07, 2013 by Martin Schaeferle